I am a consumer behavior researcher interested in emerging technologies and digital environments. A central theme of my work is that consumers adjust their judgments and behaviors in response to the technological environments they inhabit. 

My first stream of research examines how digital environments shape belief and credibility, including how engagement features and devices influence trust in online information. My second stream examines how digital environments shape preference expression, such as how personalized recommender systems influence consumption decisions. 

In another line of work, I study how information design, including carbon labels, can encourage more sustainable consumption.

I combine large-scale data, field experiments, and controlled experiments to connect real-world behavior with its psychological roots.